Most LinkedIn profiles are online CVs nobody asked for. But recruiters live in the search bar, and being findable is a different skill than being impressive. You need both.
Get found: headline and keywords
Your headline is the single most-indexed line. “Open to work” isn’t a headline — your role and specialty is. Put the words a recruiter would type (your title, your tools) where the search can see them.
Earn the click: the About section
Once you’re in the results, the About section decides whether they reach out. Write it like a person, not a press release: what you do, who you do it for, and one line of proof.
- Headline: role + specialty + a hint of value.
- About: 3–4 short lines, first person, one number.
- Experience: outcomes, not duties — same rules as your CV.
A profile photo and a banner that isn’t the default cost ten minutes and make you look like someone who shows up.